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‘And Just Like That’ Finale: A Reflection on Storytelling and Fan Expectations

In en, entertainment
August 21, 2025
A New Chapter in a Beloved Franchise

As the creators behind both Sex and the City and its HBO Max sequel And Just Like That transition towards the closure of this new chapter, they face a complicated tapestry of audience expectations. Julie Rottenberg and Elisa Zuritsky, veteran writers of the original series, have recently tackled the polarizing reactions surrounding the characters we once adored and how their journeys were wrapped in the finale.

Contrasting Endings: A Shift in Perspective

In 2004, when the Sex and the City series concluded with Carrie Bradshaw reuniting with Mr. Big, the response was overwhelmingly spirited; passionate debates ignited across forums, and fans fervently expressed their opinions about who Carrie should end up with. Fast forward to And Just Like That’s finale, Carrie is alone, savoring moments of self-reflection and independence, provocation instead of resolution. The difference in reaction is palpable. “It was the opposite of a heated debate,” Zuritsky reflected, emphasizing how the discussions 20 years later became far less contentious.

Fan Reactions: The Nature of Investment

With the advent of digital media, fan interactions have transformed dramatically. While Sex and the City faced scrutiny through calls and emails, And Just Like That has been scrutinized through the lens of social media. The convenience to voice opinions and grievances has amplified critiques, creating a double-edged sword for the creators. The writers noticed that while Carrie’s character holds significant weight in the lives of many, the expectations felt increasingly personal.

A Character’s Journey: Evolution over Time

The emotional investment that fans exhibit towards these characters illustrates how they resonate beyond mere fiction. Rottenberg remarked on the evolution of a character like Carrie, who reflects the reality of many women navigating life without a romantic partner. The passage of time enlivens perceptions, pushing boundaries on how independent living is framed in popular culture.

The Theme of Independence: Significance in Today’s Society

Carrie Bradshaw’s final scenes, where she enjoys her solitude, reflect a broader societal shift towards embracing independence. As the writers intent on portraying her in a place of peace, they acknowledged that the perception of women aged 50 and above has changed profoundly. In contemporary narratives, joy does not have to equate to partnership, and this notion subverts traditional storytelling norms.

Media Landscape: Hate-Watching Phenomenon

The writers’ candid discussion on the hate-watching phenomenon unveils how audiences often engage with content out of sheer frustration, paradoxically driving viewership while expressing dissatisfaction. Social media gives a voice to these sentiments, and Rottenberg and Zuritsky recognize the complex relationship audiences have with narratives surrounding beloved characters.

Engaging with the Audience: Navigating Critique and Praise

The challenge of creating a conclusive end to a decades-long saga opens up ground for constructive engagement with fans. The writers cite examples of discussions around the characters’ arcs and emphasize that no definitive answer or conclusion could universally satisfy everyone. The exploration of Carrie’s poignant solitude threads her journey into a narrative of acceptance and realistic portrayals of women’s lives.

The Future of the Franchise: Opportunities Ahead

As the creators anticipate the end of this chapter, they remain open to the possibilities that the future might hold for Carrie and her friends. The characters have remained vibrant and alive in the collective imagination of their audience. As Rottenberg concluded, “As long as the actors are alive, who knows? People might still want to check in with them at some point.”

For now, And Just Like That serves as a testament to the enduring connection between characters and audiences, reflecting the intricate dance of storytelling, evolution, and the shifting tides of societal norms.

You can find more insights on this topic in the original piece at The Hollywood Reporter.


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