The summer of 2025 has not met expectations, with domestic box office revenue barely matching last year’s figures amidst a trend leaning towards streaming and declining international figures.
Netflix’s ‘KPop Demon Hunters’ has made waves at the box office, yet industry experts suggest this is unlikely to indicate a shift in the company’s overall strategy. The film’s theatrical release was as much about marketing as it was about revenue generation, reinforcing Netflix’s focus on its streaming platform.
KPop Demon Hunters makes waves in theaters, marking Netflix’s first significant box office success as it grossed between $17M and $20M during a special sing-along event.
Jack Quaid’s ‘Novocaine’ leads a slow box office weekend with $8.7 million, highlighting larger industry challenges as theatrical revenues continue to lag behind pre-pandemic figures.
